Apple Inc., the most preferred
smartphone brand for luxury class is facing severe competition from Google’s
open source operating system – Android over price and features. However,
Microsoft Windows Phone is growing its base day by day amongst the smartphone
users, showing a ray of hope for the Windows Phone Application DevelopmentCompanies. By proving the users the much required features and ‘look &
feel’ in their mobile device and that also in a cost effective manner, Windows
Phone has made it clear that it is here to stay.
Apple Inc. revealed a new iPhone
device and a new operating system in September 2013 to compete against all its
competitors over features as well as the pricing strategy. Android, on the
other hand, is being used by many mobile phone development companies and thus,
market witnesses one or the other new Android phone every now and then. But,
things have been different for Window’s Phone. It has witnessed those times
when very few mobile application development companies were developing apps for
Windows Phone as the demand was very low. However, Microsoft has been confident
of its success and this confidant stand paid as well. Microsoft Windows Phone
witnessed a growth of 78% in the second quarter of 2013.
According to a recent survey by
IDC, Windows Phone has shown a consistent growth year over year as compared to other
smartphone brands. Following is the comparative analysis of the Smartphone
market Share in the 2nd quarter of Year 2012 and 2013:
A similar survey of the Worldwide
Smartphone Shipment was done by IDC. Following is the finding of the same:
All the statistics shown above
proves that despite a severe competition in the smartphone market, Windows
Phone has a bright opportunity of capturing a much bigger user base that it
already has; especially after the acquisition of the top most handset
manufacturer, Nokia.
On 3rd September, 2013,
BBC Business news flashed that “Microsoft has agreed a deal to buy Nokia's
mobile phone business for 5.4 billion euros ($7.2bn; £4.6bn) and that Nokia
will also license its patents and mapping services to Microsoft. The purchase
is set to be completed in early 2014, when about 32,000 Nokia employees will
transfer to Microsoft.”
Now that Microsoft has acquired
that smartphone device which was using its operating system as the primary OS –
Nokia, chances are great that Microsoft will wipe out the competition from the
market by proving a smartphone that will be feature rich as well as highly affordable.
This news is also a good news for
Windows Phone Application Development Companies as they are now planning to
conceptualize new and innovative apps for Windows Phone users. The acquisition
of Nokia handset device unit by Microsoft is a win-win situation for both the
companies as well as for the users. It certainly will raise the demand of
Windows Phone and with it, the demand for compatible applications will rise
like never before.
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