Despite Competition, Windows Phone Continues to Grow

Apple Inc., the most preferred smartphone brand for luxury class is facing severe competition from Google’s open source operating system – Android over price and features. However, Microsoft Windows Phone is growing its base day by day amongst the smartphone users, showing a ray of hope for the Windows Phone Application DevelopmentCompanies. By proving the users the much required features and ‘look & feel’ in their mobile device and that also in a cost effective manner, Windows Phone has made it clear that it is here to stay.

Apple Inc. revealed a new iPhone device and a new operating system in September 2013 to compete against all its competitors over features as well as the pricing strategy. Android, on the other hand, is being used by many mobile phone development companies and thus, market witnesses one or the other new Android phone every now and then. But, things have been different for Window’s Phone. It has witnessed those times when very few mobile application development companies were developing apps for Windows Phone as the demand was very low. However, Microsoft has been confident of its success and this confidant stand paid as well. Microsoft Windows Phone witnessed a growth of 78% in the second quarter of 2013.

According to a recent survey by IDC, Windows Phone has shown a consistent growth year over year as compared to other smartphone brands. Following is the comparative analysis of the Smartphone market Share in the 2^nd quarter of Year 2012 and 2013:

A similar survey of the Worldwide Smartphone Shipment was done by IDC. Following is the finding of the same:

All the statistics shown above proves that despite a severe competition in the smartphone market, Windows Phone has a bright opportunity of capturing a much bigger user base that it already has; especially after the acquisition of the top most handset manufacturer, Nokia.

On 3^rd September, 2013, BBC Business news flashed that “Microsoft has agreed a deal to buy Nokia's mobile phone business for 5.4 billion euros ($7.2bn; £4.6bn) and that Nokia will also license its patents and mapping services to Microsoft. The purchase is set to be completed in early 2014, when about 32,000 Nokia employees will transfer to Microsoft.”

Now that Microsoft has acquired that smartphone device which was using its operating system as the primary OS – Nokia, chances are great that Microsoft will wipe out the competition from the market by proving a smartphone that will be feature rich as well as highly affordable.

This news is also a good news for Windows Phone Application Development Companies as they are now planning to conceptualize new and innovative apps for Windows Phone users. The acquisition of Nokia handset device unit by Microsoft is a win-win situation for both the companies as well as for the users. It certainly will raise the demand of Windows Phone and with it, the demand for compatible applications will rise like never before.